January has arrived and as usual, sales offers bombard us everywhere we turn! Love them or hate them, we can all benefit from the reduced prices if we stay focused and only buy things that will truly turn out to be bargains.

So what is there to think about? How do you plan for the sales? If you usually wander around or browse online aimlessly, picking up a few ‘bargains’ here and there, things that you don’t really need and later regret buying, read on…


Avoid the shops that roll out rails and rails of clothes stock from previous seasons. If no-one wanted them in Winter ’21 or ’22, why would you want them now?


Avoid high fashion items that are on their way out. Instead look for good quality investment items that won’t date such as cashmere sweaters, leather jackets, work suits and wool coats. You’ll be able to wear them for seasons and seasons to come and will be proud that you got such a good bargain.


Have a good look through the underwear section. A certain design or colour of bra might not have been the season’s best-seller but if it is the right size and does the job it doesn’t matter – most people will never see it! Often bras can be picked up for half price or lower in the January sales and although they may not end up being your favourite special occasion bras they’re ideal for everyday use.


If you’re a regular attendee of glitzy evening events, parties and balls, plan ahead and get your cocktail dresses in the sales. There is usually a good selection left over after Christmas and they won’t date too quickly.


As with all clothes shopping, make sure the items you buy really suit your colouring and show off your figure. If you’re not sure about the colours and styles that suit you best, book a colour analysis and style consultation before you hit the sales. The initial cost may seem expensive but in the long run they will save you money on costly mistakes.

Beth’s Real Bargains!
Some of the great deals I’ve spotted but of course, you need to look out for the best buys for you!

Corina Water Resistant Puffer Trench
Was £179
Now £90

Black Sequin Fringe Midi Dress
Was £189
Now £59

Offbeat Bra by Freya
Was £34
Now £30.50

Style and colour consultation plus a make-up lesson!

Know exactly which clothing and colours look great on you before stepping foot into a store!
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